From collection Gamma Phi Beta Timeline List

When the Centennial Campaign was established in 1974 to raise funds for the Foundation, the Foundation logo was created. The design was a gift from Rowley, Kahler Associates, a design and marketing firm in Denver. The design features a heart, divided in half, the right side of the heart created by the profile of a young woman. The point at which the two halves meet in the center forms the outline of an unborn child, expressing the central themes of love and life.